Learn how today's buyers approach online house hunting, according to a joint study from the National Association of REALTORS® and Google.
he study uncovered these trends in buyers who search for homes online:
- In the beginning of their search, buyers rely on search engines, moving toward maps in the middle of the process, and engaging mobile applications most toward the end of their search.
- First-time buyers frequently searched terms such as “FHA loan,” “FHA,” “home grants,” “home loan,” and “home buyer assistance.” Last year, more than four out of 10 first-time buyers purchased their homes with a Federal Housing Administration-insured mortgage.
- The five states with the highest number of online queries from people presumed to be first-time buyers were Delaware, Louisiana, Mississippi, South Dakota, and Wyoming.
- Queries related to retirement homes were highest in Nebraska, North Carolina, Oregon, Virginia, and Washington.
- For vacation home searches, the top five states were Florida, Ohio, Oregon, South Carolina, and South Dakota.
- Searches on numbers of bedrooms/bathrooms, square footage, garages, HVAC systems, and swimming pools accounted for 70 percent of all searched features on REALTOR.com.
- Of those who used a mobile device in their home search, 48 percent did so to get directions to homes for sale, and 45 percent used the device to request more information about home features or real estate services.
Real Estate Searches Up 253%
Source: REALTOR.com
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