It used to be that a homeowner who decided to rent out his home rather than sell did so as a last resort—usually because it was time to move to a new house and there was a need for some sort of income, so renting was preferable to letting an empty house sit.
1. Internet Marketing: Just as with any property listing, visuals are often the key to generating interest in a rental home and with 90 percent of consumers starting their search online (National Association of Realtors), it’s imperative that you have a presence there. Prospective renters want to see photos of all the rooms, the exterior and even nearby places in the community. Highlight all of the best features with bright photos and videos and create a visual experience that will have them banging down the door to see.
2. Utilize Mobile: According to Advertising Age, more than 20 percent of the overall media time was spent on mobile in 2013. So a real estate pro who uses mobile advertising
as a way to promote his or her rental listings will be ahead of the curve. Let’s face it, people are on their phones and tablets constantly, and by sending rental listings to clients by email and texts, they will be seen and acted on quickly.
3. Social Media is Your Friend: By now, you probably already have a Facebook account, and use sites like Twitter, Instagram and Pinterest. Don’t forget to highlight your “For Rent” properties as well, as often times, people are connected to those who are looking for a short-term housing solution. A recent article on our sister site.
4. Use QR Codes: Whether you create a print ad for the local paper, signs in community establishments or even billboards, adding a QR code to your advertisement is a great way to get people to interact with your message. When you have listings that are for rent only, this is a great way to highlight the property and let those on-the-go renters see what’s available with a scan and click of a button.
5. Reach out to Corporate Clients: The demand for corporate housing has increased substantially over the last decade, as many companies bring over workers from other parts of the country or even the world. Many of these employees need to stay in one location for only a year or two, and renting a single-family home is much more pleasurable for them than living in an extended stay hotel. According to a recent article in Business Traveler Executive, 70 percent of professionals who are relocated for a period of 1-3 years take their families with them, so a house is a preferred option.
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