6 massive pricing mistakes homesellers need to evade
The common mistakes that sellers make in hopes that you can steer your clients away from making the same blunders when it comes to pricing their home — and I’ll break it down for you the same way I’d explain it to my sellers.
1. Pricing to the unsolds, rather than the solds
2. Overvaluing the amenities
3. Trying to get full value for improvements
4. Pricing based on what the sellers ‘need’
5. Falling in love with the AVM
6. They set it and forget it. They don't stay engaged
You work for your seller. You should give your clients all the information they need to make an informed decision on price. Ideally, they should consider all that information and make a reasonable decision. http://ow.ly/4n4Xcl
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