How Single Women Are Changing the Home Buying Market
While
women in business schools and C-level suites may still hover on the low
end when compared to their male counterparts, single women are
currently proving to be one of the most important demographics in the
home buying market.
The
National Association of Realtors® (NAR) reported this year that — of
the recent buyers who are single — single women accounted for 60 percent
more home purchases than single men, across all age groups. They are
actually the biggest home buying demographic after married couples.
All
in all, in an increasingly fragmented market, single women are the most
important demographic to watch out for. They are increasing in power,
wealth and market share, and are a force to be reckoned with.
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